J2 Marketing

If you are new to Instagram, you may want to read this article first.

Here are a few of our ideas on using Instagram for business:

1. Show yourself at popular events

Ever go to tradeshows, community events, local gatherings, or parties? Show yourself off a little bit. People like to see what you’re up to and see that your company is active, not growing cobwebs. And they may just come see you at your next event.

2. Show off your workspace 

You may have a lot of cool and unique things at your workplace or in your workspace. At least give everyone a chance to envy what you have

3. Spotlight your products

Stop taking boring old pictures of your products. Make something that’s seemingly mundane into something no one has ever seen before! You’ve worked so hard to make your widget, now put some extra effort into showing it off.

4. Show how it’s made

Who isn’t curious about how everything is made. There are even shows out there about this kind of stuff (How It’s Made). Display your expertise to the world by showing how you do it. Your customers may gain a greater respect for what you do.

5. Retrofit your daily/weekly specials

Please don’t send an all caps message on Facebook/Twitter about your daily deals, every day. (eg. SPECIAL DEAL TODAY ONLY!!! 5% OFF WATER IF YOU BRING 10 FRIENDS!!). Give out some realistic bargains and make them attractive. I guarantee you’ll see a better turnout.

6. Behind the scenes

Great way to tell people what you do without giving a sales pitch, show them what you do. Behind the scenes shots make a great portfolio and verify your experience. You may hear people say, “I didn’t know you could do that!”

7. Highlight your customers

“Oh wow! They work with those guys?!” For business to business, be more creative in showing who you work with. Your clients may like the notoriety as well. For business to customer, show off your 1,000th customer and give them a gift. Everyone likes to have a day of fame for all their friends to see!

8. Give a sneak peek

Here’s an example of our client giving a sneak peek of their soon to be released training videos. Build the anticipation of what you’re about to do so you can get a much greater response once it’s all done.

9. Contests and giveaways

Garnish the power of your followers. Have them post an epic picture of your product or business. Whoever posts the coolest picture (chosen by you or by votes), gets something free! You want to increase your engagement, and nothing does that better than getting something free in return.

What do you think? These are just a few of the things we teach our clients to use it for. What ideas have you seen? How do you use it for your business? Comment in the box below!

If you’re not sure how your business could use this and you’d like to know more. Let us know, here.

J2