J2 Marketing

This post is one of many to come regarding Instagram and its many uses.  For those who have no clue, this will touch base on what Instagram is, how to use it, and why you would want to use it. Later there will be more detailed How-To articles and answers to the many mysterious FAQs for Instagram.

What is Instagram?

Instagram is an online photo-sharing and social networking service that enables its users to take a picture, apply a digital filter to it, and share it on a variety of social networking services, including its own and other leading sites such as Facebook or Twitter.

Instagram was launched in October 2010

Facebook recently bought Instagram (April 2012) for a whopping $1 Billion! Think twice before making fun of “nerds.”

Whats all the hype?

Why use Instagram?

Besides the obvious reason that “everybody else is doing it?” It’s a new playground for any photographer to showcase their photos to their friends, in a unique fashion of course. Snap, capture, or take (whatever you call it) any average photo with your phone, add some cool effects (vintage, black & white, blur, color, etc), throw it in a unique frame, and voilà… you’re now a professional.

Instagram for personal use?

It’s just like any other social site out there, meant to share with friends and others alike. Everyone has their own reason for using it. Ask your friends, they’ll all give you different answers.

Instagram for business use?

Now you’ve opened Pandora’s Box of opportunities… In another post, we’ll break down details of using Instagram to promote your business.  But for now, just imagine taking a picture of your widget, adding some pizzazz, and showing it off to interested customers without uttering a word. Make looking at your product or business more enjoyable and entertaining while getting your message out. Use Instagram well and you can generate a lot of hype without a whole lot of words.

Check out this post for more detailed info on, How To: Using Instagram for Business. 

In the meantime, if you’re still confused or stuck with understanding the scope of Instagram’s potential for you, just remember, so are millions of others If you want specific help with your business or industry, contact us HERE.

J2